Project: B2C Healthcare Marketing

D2C Marketing That Drives Patient Visits

For Reliant Urgent Care, I transformed marketing from routine to remarkable — using targeted creative, elevated production, and consumer-focused messaging to capture attention, build trust, and drive visits.

By blending polished visuals, engaging content, and strategic outreach, each campaign became more than just an ad — it became an invitation to choose Reliant for their care.

Reliant Urgent Care Radio Spot

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Get the most of your workers comp provider 1500x1500

Reliant Ad Concepts & Designs JAN 2023 copy

Reliant - LinkedIn Post - 1200x628 - STI

Getting the most from your work comp medical provider - June 2023 - 1200x627

Put Safety First in Your Workplace with POET

World Day for Safety and Health at Work 1200x627

Display Ads That Drive Action

Iron City Media created eye-catching, conversion-focused display ads for Reliant Urgent Care and Occupational Medicine, blending bold visuals with clear, concise messaging.

Designed to stand out in crowded digital spaces, each ad reinforced brand trust while prompting immediate action — from booking appointments to learning more about services.

Building a Cohesive Brand Guide

To create a consistent and recognizable identity, Reliant partnered with Iron City Media to craft a comprehensive brand guide. This resource establishes clear standards for logo usage, typography, color palettes, imagery, and tone of voice, giving their team a unified framework to maintain brand integrity across every channel and customer touchpoint.

Services Guide for B2B Sales

Iron City Media produced Reliant’s Services Guide as a clear, easy-to-navigate tool for communicating their complete range of occupational medicine and employer solutions. Designed with sales teams in mind, it highlights key offerings in a concise, accessible format that helps employers quickly grasp how Reliant supports a healthier, safer, and more productive workforce.

Reliant - Fit Worker Employer Testing Brochure

Reliant - Employer Wallboard - LAX v2 1450x1864

Reliant - PT - PreWork Warmup - Updated March 2023 - A4 Quick Guide_Page_3

Signature Space with Selling Power

Iron City Media designed branded email signature banners that transformed routine correspondence into a subtle but effective marketing channel.

These rotating banners promoted key services — including flu vaccines, 24/7 urgent care, and occupational medicine — keeping Reliant’s offerings top of mind and driving engagement with every email sent.